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Table of Similar Goods and Services

3502 Business management assistance

Notes on similar group 3502

Practice notes (J&C)

This group is business management, consultancy, survey and research services: business management consultancy, business organisation consultancy, market analysis, market research, business appraisals, public relations, efficiency-expert services, etc. Management-consultancy and brand-strategy firms use this group as their core.

Boundaries with neighbouring groups: personnel management and employment agencies are in 3504; secretarial and office functions in 3506; accounting and auditing in 3507; sales promotion and marketing for others in 3503. Agencies offering “full-service marketing” often file 3501, 3502 and 3503 together (practical tip).

In 2026 “construction-project cost management” was added. This group has no official notes; many items are similarly worded (e.g. business management assistance, commercial-and-industrial management assistance, business management consultancy), so simply choose the standard name rather than drafting your own.

Applies to the 2026 edition · Published 2026-10-09 · Reviewed 2026-10-09

Data version: CNIPA Table of Similar Goods and Services, 2026 text (based on the 13th edition of the Nice Classification, NCL 13-2026, in force since 1 January 2026). Chinese terms, groups and numbers follow the official text; English and Spanish terms are taken from WIPO, while CNIPA-specific items (C numbers) carry reference translations, whose English was fully revised on 8 October 2026. NCL 13-2027 enters into force on 1 January 2027. Selected reference translations were revised on 13 October 2026.

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Class Group Item No. Chinese English
35 3502 350136 为需要资金的企业匹配潜在投资人的商业中介服务 business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding
35 3502 350138 公共关系传播策略咨询 consultancy regarding public relations communication strategies
35 3502 350140 为他人进行商业合同谈判 negotiation of business contracts for others
35 3502 350142 竞争情报服务 competitive intelligence services
35 3502 350143 市场情报服务 market intelligence services
35 3502 350149 礼物登记服务（为出售目的管理商品清单） gift registry services
35 3502 350151 临时性商业管理 interim business management
35 3502 350154 关于响应招标的管理辅助 administrative assistance in responding to calls for tenders / administrative assistance in responding to requests for proposals [RFPs]
35 3502 350156 媒体关系服务 media relations services
35 3502 350159 商业游说服务 commercial lobbying services
35 3502 350160 为商业或广告目的提供用户评价 providing user reviews for commercial or advertising purposes
35 3502 350161 为商业或广告目的提供用户排名 providing user rankings for commercial or advertising purposes / providing user ratings for commercial or advertising purposes
35 3502 350161 为商业或广告目的提供用户评级 providing user rankings for commercial or advertising purposes / providing user ratings for commercial or advertising purposes
35 3502 350164 为商业和营销目的进行消费者分析 consumer profiling for commercial or marketing purposes
35 3502 350166 关于数字化转型的商业咨询服务 business consultancy services for digital transformation
35 3502 350169 编写商业盈利能力研究报告 preparation of business profitability studies
35 3502 350172 安排和组织商业活动 arranging and conducting of commercial events
35 3502 350175 潜在客户开发服务 lead generation services
35 3502 350181 为他人寻找潜在目标客户 sales prospecting for others
35 3502 350182 市场营销概念开发 development of marketing concepts
35 3502 350186 寻找商业伙伴 business partnership search
35 3502 350184 与企业社会责任相关的商业组织战略开发 development of business organization strategies relating to corporate social responsibility
35 3502 350189 开展市场调查 development of market surveys
35 3502 350191 建设项目成本管理 cost management of construction projects
35 3502 350096 特许经营的商业管理 commercial administration of the licensing of the goods and services of others