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Weekly IP Brief issue 2610#3 cover: Madrid reaches Saudi Arabia and the Hague System reaches 100 countries as voices and names move into focus
Weekly IP Brief · Latest issue
Madrid reaches Saudi Arabia and the Hague System reaches 100 countries as voices and names move into focus
This issue covers the Madrid Protocol's entry into force for Saudi Arabia, El Salvador's accession to the Hague System alongside two procedural treaties, trade mark and personality protection for voices in the age of AI cloning, a US newspaper group's lawsuit against OpenAI and the Copyright Office's inquiry into streaming fraud, and the limits on using other parties' names in trade names, product names and union branding.

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23 March 2026

According to practice updates reported by JD Supra in February 2026 and echoed by Womble Bond Dickinson in March 2026, the China National Intellectual Property Administration (CNIPA) appears to have changed how it serves certain notifications in Madrid designations to China. Rather than forwarding those notifications to the local Chinese trademark agent, CNIPA is said to be sending them directly to the representative recorded with WIPO, or in some cases to the holder itself. If this practice continues, many brand owners will need to rethink the assumption that their China agent will automatically receive and action every contentious notice.

The operational significance is immediate. In non-use cancellation, opposition, invalidation and similar proceedings, missing the first notice can quickly compress the time available for evidence collection, instructions and local filing. If the local China agent is no longer copied by default, applicants and portfolio managers may need to monitor paper mail sent to the WIPO-recorded address much more closely and preserve the envelope itself, because the date of postal receipt may become critical to calculating response deadlines.

23 March 2026

An article by CNIPA Commissioner Shen Changyu published in the 2026 Issue 6 of Qiushi puts a hard number on one of China’s longest-running innovation problems: more than 1.349 million existing patents held by universities and research institutions had not been effectively commercialized before a nationwide stocktaking and value assessment was carried out across more than 2,700 institutions. The article also sets that backlog against two powerful indicators of economic relevance. Patent-related technology contract turnover reached RMB 1.18 trillion in 2025, while the value added of China’s patent-intensive industries reached RMB 18.04 trillion in 2024, accounting for 13.38% of GDP.

The real significance of those figures is not simply that China has “many patents,” but that the next phase of IP policy is being forced to confront a more difficult question: which patents can actually move into products, supply chains, licensing programs and industrial investment. Shen identifies five recurring obstacles—patents that cannot be commercialized, are not worth commercializing, are too risky to commercialize, lack capable intermediaries, or face weak market conditions. Read together, they point to a structural diagnosis: the problem is no longer just output, but conversion.