Brazil held a public hearing in Brasília on 14 September on counterfeit and non-compliant goods sold through digital platforms, according to the justice ministry’s on-the-day report. The hearing was intended to inform the work of CERCE, the special commission on e-commerce regulation. The official call identified product checks, seller identification, traceability and the monitoring and removal of listings as topics for discussion, linking intellectual property protection with consumer safety.
For brands and cross-border sellers, the agenda offers a useful guide to the issues under examination. JCIPO recommends keeping a case file that connects each product and seller to dated screenshots, evidence of rights, complaints and platform responses. When an offer reappears, document its connection to the earlier complaint. A hearing notice or event report alone does not establish that this process has produced new rules on platform liability. Check the scope, commencement date and specific requirements of any subsequent formal instrument before changing enforcement or compliance procedures.
