Malaysia’s Intellectual Property Corporation (MyIPO) and the World Intellectual Property Organization have introduced the Creative Economy Data Model at a national CEDM forum. MyIPO Director General Yusnieza Syarmila Yusoff said the model is designed to measure the creative economy across its full value chain rather than relying only on output indicators such as revenue, jobs or exports. Its scope includes digital transformation, platform-based activity, emerging business models and the growing impact of artificial intelligence on copyright industries.
The policy value of the model will depend on whether it can show where creative value is created, transferred or lost. AI is already reshaping production, licensing, distribution and remuneration, while conventional statistics often miss those shifts. A useful CEDM should therefore move beyond broad sector totals and track practical indicators such as creator income, licensing efficiency, platform bargaining power and the use of protected works in AI training. Better measurement will not settle copyright policy debates, but it can make future intervention more targeted and easier to test.
