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A flat editorial illustration: the silhouette of an unbranded abstract car beside a blank trade mark tag, with a judge's gavel in front; muted palette, neutral background; no text, numbers, logos, brand names, flags or maps.

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BYD Faces Rp9.5 Trillion Denza Trade Mark Suit in Indonesia

The fight over the Indonesian name of Denza, BYD's premium brand, has taken a new turn. The SIPP case system of the Commercial Court at the Central Jakarta District Court shows that trade mark case No. 101/Pdt.Sus-HKI/Merek/2026/PN Niaga Jkt.Pst was registered on 8 September 2026. The plaintiff is the Indonesian company PT Raden Reza Adi; the seven defendants are BYD Company Limited, two BYD companies in Indonesia and four dealers.According to the complaint as reported by CNN Indonesia and detikOto, the plaintiff asks the court to: