Automobile customization services 037-543

11-17-2011: The service of customizing goods to the specification of others is generally classified according to the nature of the activity underlying the customization. For example, customization of computer software is in Class 42 because the activity underlying the customization is computer programming in 42. In other words, the applicant has to re-program the software so that it meets the customer's criteria. On the other hand, customization of automobiles is in Class 37 because the activities underlying the customization are vehicle maintenance and modification in 37. Customization usually involves repair and maintenance of existing finished goods, while custom manufacturing of goods involves transforming unfinished or semi-finished goods into finished goods.