On 6 August 2026, Indonesia’s Directorate General of Intellectual Property (DGIP), following the 1 August fee increases and electronic-system update, issued supplementary internal reference criteria for trademark deletion cases before the Commercial Court. The guidance focuses on digital-only evidence in three-year non-use disputes. Foreign-language e-commerce screenshots, promotional material not localised for the Indonesian market, or records lacking genuine shipment, customs or tax documentation tied to Indonesian addresses may carry little or no weight as proof of local commercial use.
For international brand owners, the practical issue is no longer simply whether an online presence can be shown, but whether the evidence forms a verifiable chain of Indonesian market activity. An Indonesian-language social-media page by itself is unlikely to be a reliable shield against a non-use challenge if it is disconnected from orders, deliveries, imports or other contemporaneous transaction records. Rights holders should therefore preserve evidence by market and date, and make sure website targeting, customer records, invoices, logistics and customs documents reinforce one another; digital trademark use is increasingly being tested against real local commerce rather than online visibility alone.
