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Trademark Registration

Registering a trademark is a key step in protecting a brand. Whether it is a company name, a product name or a logo, registration secures the exclusive right to the registered mark and procedural advantages; in some countries (such as the United States) rights can also arise from use, see the country guides.

Order online
  • File online
  • Quote online
  • Track progress online

Where to register

Registering a trademark in mainland China as a foreign applicantFiled with the China National Intellectual Property Administration (CNIPA). Order online
Trademark registration in the United StatesFiled with the USPTO; foreign applicants must be represented by a US-licensed attorney. Order online
EU trademark registrationFiled with the EUIPO; one application covers all EU member states. Order online
Trademark registration in the United KingdomSee the guide: routes, official fees, timelines and local rules. Order online
Trademark registration in JapanSee the guide: routes, official fees, timelines and local rules. Order online
Trademark registration in the Republic of KoreaSee the guide: routes, official fees, timelines and local rules. Order online
Trademark registration in VietnamSee the guide: routes, official fees, timelines and local rules. Order online
Trademark registration in the United Arab EmiratesSee the guide: routes, official fees, timelines and local rules. Order online
More countries and regions, Madrid International Registration134 more jurisdictions and Madrid filings can be ordered online, 96 with a registration guide; open to browse by region, or search above

Asia →

Trademark registration in Hong Kong SAR, ChinaTrademark registration in Macao SAR, ChinaTrademark registration in the Taiwan region, ChinaTrademark registration in SingaporeTrademark registration in IndiaTrademark registration in ThailandTrademark registration in MalaysiaTrademark registration in IndonesiaTrademark registration in Saudi ArabiaTrademark registration in the PhilippinesTrademark registration in CambodiaTrademark registration in LaosTrademark registration in MyanmarTrademark registration in BruneiTrademark registration in MongoliaTrademark registration in PakistanTrademark registration in BangladeshTrademark registration in Sri LankaTrademark registration in KazakhstanTrademark registration in UzbekistanTrademark registration in IsraelTrademark registration in QatarTrademark registration in KuwaitTrademark registration in BahrainTrademark registration in OmanTrademark registration in JordanTrademark registration in TajikistanTrademark registration in AzerbaijanTrademark registration in IraqTrademark registration in TurkmenistanTrademark registration in ArmeniaTrademark registration in KyrgyzstanTrademark registration in GeorgiaTrademark registration in IranTrademark registration in Lebanon

Europe →

Trademark registration in SpainTrademark registration in GermanyTrademark registration in FranceTrademark registration in RussiaTrademark registration in TurkeyTrademark registration in ItalyTrademark registration in SwitzerlandTrademark registration in IrelandTrademark registration in SwedenTrademark registration in DenmarkTrademark registration in NorwayTrademark registration in PolandTrademark registration in CzechiaTrademark registration in HungaryTrademark registration in GreeceTrademark registration in UkraineTrademark registration in SerbiaTrademark registration in BelarusTrademark registration in Albania

Africa →

Trademark registration in South AfricaTrademark registration in EgyptTrademark registration in NigeriaTrademark registration in KenyaTrademark registration in MoroccoTrademark registration in AlgeriaTrademark registration in TunisiaTrademark registration in EthiopiaTrademark registration in GhanaTrademark registration in TanzaniaTrademark registration in the Democratic Republic of the CongoTrademark registration in MauritiusTrademark registration in MadagascarTrademark registration in MozambiqueTrademark registration in SudanTrademark registration in ZambiaTrademark registration in Zimbabwe

North America →

Trademark registration in CanadaTrademark registration in MexicoTrademark registration in PanamaTrademark registration in Costa RicaTrademark registration in GuatemalaTrademark registration in the Dominican RepublicTrademark registration in HondurasTrademark registration in El SalvadorTrademark registration in CubaTrademark registration in Jamaica

South America →

Trademark registration in BrazilTrademark registration in ArgentinaTrademark registration in ChileTrademark registration in ColombiaTrademark registration in PeruTrademark registration in EcuadorTrademark registration in UruguayTrademark registration in ParaguayTrademark registration in BoliviaTrademark registration in Venezuela

Oceania →

Trademark registration in AustraliaTrademark registration in New Zealand

Regional organizations →

Benelux trademark registrationOAPI trademark registrationARIPO trademark registration

Other jurisdictions (order directly)

Madrid System (WIPO)

Start your order

A registered trademark not only prevents infringement by others but also strengthens your competitiveness and brand value. The right registration route helps your business obtain lasting protection.

When you need it

  • A company name, product name or logo needs exclusive rights in law
  • You plan to register in a single country, or need protection internationally
  • You do business across borders and need to choose the right registration route

What you get

  • Initial consultation and trademark search
  • Preparation of the application documents and filing with the office
  • Handling of oppositions and renewal reminders afterwards
  • A plan tailored to the scope of your registration

The registration process

  1. Step 1

    Trademark search

    Make sure the sign to be registered is distinctive and not already taken by others.

  2. Step 2

    Prepare and file the documents

    The applicant prepares and files the required documents.

  3. Step 3

    Formal and substantive examination

    The trademark office of the country or region examines the application as to form and substance.

  4. Step 4

    Publication

    Once examination is passed, the mark is published, and the public may file oppositions during this period.

  5. Step 5

    Registration certificate

    If there is no opposition, or the opposition fails, the applicant obtains the registration certificate.

Order online
  • File online
  • Quote online
  • Track progress online

What to prepare

  • The applicant’s name and country or region
  • The mark name or image
  • A description of the goods or services (an agent can recommend the classes)
  • The countries or regions to file in
  • Signed documents such as the power of attorney are provided as instructed after we accept the order; nothing to prepare now

Fees and timing

The formal quote is confirmed by an agent; you pay only after confirming it.

Submitting an order requires no payment.

FAQs

Got questions? We’ve got answers.

These are general guidelines; official rules and case-specific assessments apply.

What stages does a trademark application go through?
First a trademark search, to make sure the sign is distinctive and not already taken. The applicant then prepares and files the documents, and the trademark office of the country or region examines the application as to form and substance. If examination is passed, the mark is published and the public may oppose it. If there is no opposition, or the opposition fails, the applicant obtains the registration certificate.
Are registration systems the same in every country and region?
No. Registration systems differ. A European Union trade mark, for example, covers all member states with one application, whereas in most countries of Latin America or Asia you must file country by country. Choosing the right route is therefore essential when doing business across borders.
What support do you provide?
Support throughout: from initial consultation and trademark search, to preparing the documents and filing with the office, to handling oppositions and renewal reminders afterwards. Whether you plan to register in a single country or need protection internationally, we tailor a plan for you.

Related services

Related countries and regions

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Notice: the services described on this page are carried out by locally licensed partner firms; J&C is your point of contact and coordinates and delivers the work. Fees shown are estimates; official fees are those actually charged by the office and the final quote is confirmed by an agent. Examination times are set by each office and the outcome depends on official examination; we make no promise as to results. By submitting an order you agree that the information needed for the work is shared with the relevant partner firm (which may be outside your country). This page is general information, not legal advice.

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