Trademark registration is a key step in protecting your brand. Whether it is a company name, product name, or logo, only registration confers exclusive rights under the law. A registered mark not only deters infringement, it also enhances market competitiveness and brand value.

Application Process Overview

       A typical trademark application includes the following stages: first, run a clearance search to make sure the proposed mark is distinctive and not already taken. Next, the applicant prepares and files the required materials. The national or regional IP office conducts formality and substantive examination. If approved, the mark proceeds to publication, during which the public may file oppositions. If there is no opposition, or any opposition is dismissed, the registration certificate is issued.

International and Regional Differences

       Trademark registration systems vary by country and region. For example, an EU Trade Mark (EUTM) can cover all EU member states with a single application, whereas in much of Latin America and Asia you typically file country by country. Therefore, when operating across borders, choosing the right filing route is crucial.

Our Services

       We offer end-to-end support: from early consultation and searches, to preparing application materials and official filing, through to handling oppositions and providing renewal reminders. Whether you plan to register in a single country or need protection internationally, we tailor a plan for you.

       Trademark registration is not only a compliance requirement—it is a core component of brand strategy. Choosing the right filing route and a professional team will give your business durable and reliable protection.