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Country trademark guide · Updated

Trademark registration in Israel

To register a trademark in Israel, file with the Trademarks Department of the Israel Patent Office (ILPO), part of the Ministry of Justice, or designate Israel through the Madrid System. Examiners search earlier marks and pending applications and refuse similar ones; accepted marks are published for 3 months and registered if unopposed.

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Trademark registration in Israel

Five questions first

Which route?File directly with the ILPO if you only need Israel and have no home filing; designate Israel through Madrid if you already have a home application or registration and want several countries.Details ↓What do I need?Applicant name and address, an address for correspondence in Israel or a local agent, the mark (with translations of any foreign words ready) and specific goods or services.Details ↓How are official fees charged?ILS 1,904 for the first class and ILS 1,432 for each additional class (2026 rates), with no separate registration fee. Service fees are quoted by the agent after you submit the order.Details ↓How long does it take?First examination follows the filing-date queue, with no official average time; office actions are answered within 3 months, and the opposition period is 3 months from publication (statutory).Details ↓What are the main risks?Pending similar applications by others can block yours; most class headings are not accepted and classes cannot be added after filing; advertising in Israel alone does not count as use.Details ↓
Key facts

Trademarks in Israel: key facts

OfficeTrademarks Department of the Israel Patent Office (ILPO), part of the Ministry of Justice. Website and search links: IP Toolbox.
LawTrade Marks Ordinance [New Version], 5732-1972; procedure under the Trade Marks Regulations, 1940, and the 2007 regulations implementing the Madrid Protocol
Madrid SystemMember since 1 September 2010, so Israel can be designated through Madrid
Foreign applicantsMust have an address for correspondence in Israel or appoint an Israeli lawyer or patent attorney
Multi-class applicationsAllowed; official fees are charged for the first class plus each additional class. Classes and new goods or services cannot be added after filing
Earlier marksAfter filing, the ILPO searches earlier registered marks and pending applications and refuses marks similar enough to mislead; pending similar applications by others go through a competing-applications procedure
Foreign wording and translationsWhere a mark contains words not in Hebrew or Arabic, the examiner can require an accurate translation; priority documents need a certified translation into Hebrew, Arabic or English
PriorityCan be claimed within 6 months of the first filing in another member country; a certified copy of the earlier application is filed within 3 months of filing
Office action response (official deadline)3 months from the date of the office action, extendable for a fee
Opposition (statutory)Accepted marks are published in the Trademarks Journal at the end of the month of acceptance; anyone can oppose within 3 months of publication
Term and renewal10 years from the filing date (the filing date is the registration date), renewable for 10 years at a time; late renewal with a surcharge within 6 months after expiry, and restoration can be requested within a further 6 months
Non-use (statutory)An interested party can request cancellation if there was no bona fide use in the 3 years before the request; advertising in Israel alone is not bona fide use
Filing feesILS 1,904 for the first class and ILS 1,432 for each additional class (2026 rates, adjusted to the consumer price index)

Checked on 2026-10-06; general information only — the office's published rules and fees prevail.

Which route

Direct filing or a Madrid designation

Both routes lead to registration in Israel. They differ in prerequisites, fee structure, the Israeli address requirement and dependency risk. Israel has been a member of the Madrid System since 1 September 2010.

ItemDirect filing with the ILPOMadrid designation of Israel
PrerequisiteNoneA basic application or registration at your office of origin
Official feesILS 1,904 for the first class and ILS 1,432 for each additional class, paid to the ILPO at filing and not refundableBasic fee and Israel's individual fee (per class, in Swiss francs; see the WIPO fee calculator) paid to the World Intellectual Property Organization (WIPO)
Israeli address and agentAn address for correspondence in Israel, or an Israeli lawyer or patent attorney, is needed from filingNot needed when filing through WIPO; if an ILPO provisional refusal has to be answered, an Israeli agent is appointed following the agent's instructions
ExaminationAbsolute grounds and earlier marks are examined; office actions are answered within 3 monthsSame examination; the ILPO must notify WIPO of a refusal or opposition within 18 months
Registration dateThe filing dateThe international registration date (for a subsequent designation, the date it was recorded)
Dependency riskNoneIf the basic application or registration is refused or cancelled within 5 years, the Israeli designation falls with it
Best forYou only need Israel; you have no home filing to rely on; you need expedited examinationYou already have a home filing and want protection in several countries

Neighbouring countries have different rules; Jordan, for example, is not a Madrid member: see Trademark registration in Jordan. Not sure? Run a free search first, then submit an order online; the agent will recommend a route based on the search results.

What to prepare

Documents checklist

For a direct application to the ILPO, prepare the following information and documents. No documents need to be attached to an online filing; signed documents such as the power of attorney are provided following the agent's instructions.

Applicant

  • Name (for a company, the name on its business registration, in English)
  • Address and contact details

Israeli address and agent

  • An address for correspondence in Israel; if you appoint an agent, documents are served at the agent's address
  • The agent must be a registered patent attorney or a lawyer practising in Israel

The mark

  • Word marks: the wording
  • Figurative or composite marks: a clear representation; a mark filed in black and white is treated as filed for all colours
  • Marks consisting only of a colour or a sound are accepted only in special circumstances
  • Words not in Hebrew or Arabic (such as English or Chinese): have their meaning and an accurate translation ready, as the examiner may ask for them

Goods and services

  • Specific goods or services under the Nice Classification; the WIPO Madrid Goods and Services Manager can help
  • The ILPO does not accept most class headings; if you use them, you will usually be asked to limit them to goods you use or intend to use
  • List all classes and goods at filing; nothing can be added afterwards

Priority (if claimed)

  • File in Israel within 6 months of your first application and claim priority at filing
  • Within 3 months of filing, submit a copy of the earlier application certified by the office where it was filed, with a certified translation into Hebrew, Arabic or English

Once the application is received, it appears in the Israeli trademark database and can be searched publicly; the mark itself cannot be substantively amended after filing, so finalise it before you file.

How long

Process and timeline

Example: a direct online application with no opposition.

  1. Step 1

    Clearance search (recommended)

    Search the Israeli trademark database for similar registered marks and pending applications, and settle the classes and wording of goods

  2. Step 2

    Filing

    File online and pay the filing fee; after checking the filing, the ILPO sends a filing receipt with the trademark number within a few days

  3. Step 3

    Waiting for examination

    Applications are examined in filing-date order and waiting times vary; the ILPO publishes monthly the filing dates now being examined, and expedited examination can be requested with good reason

  4. Step 4

    Examination and response

    The examiner checks distinctiveness and earlier marks; any office action is answered within 3 months (official deadline), extendable for a fee

  5. Step 5

    Acceptance and publication

    Publication in the Trademarks Journal at the end of the month of acceptance, followed by a 3-month opposition period (statutory)

  6. Step 6

    Registration

    With no opposition, the mark is registered and a certificate issued; the registration date is the filing date

The ILPO publishes no average time from filing to registration, and the wait for first examination depends on the backlog. A request for expedited examination needs an affidavit giving the reasons, signed before a lawyer or patent attorney; the ILPO decides whether to grant it and does not refund the fee if it refuses. Opposed cases are heard by the Registrar and take considerably longer.

How to read the periods: "statutory" = set by law; "official statistics" = averages published by the office; "estimate" = typical cases. Actual timing varies.

How much

Official fees

The filing fee is charged per application (including the first class) plus each additional class and is paid in full at filing; Israel has no separate registration fee. The amounts are adjusted to the consumer price index; the table below shows the ILPO's current rates.

ItemChargedAmountApprox. USD
Paid on filing
Application fee (first class included)Per application1,904 ILS≈ USD 680
Each additional classEach additional class1,432 ILS≈ USD 511
Payable when applicable
Request for immediate examination (per class; affidavit required; granted at the Office's discretion, not refunded if refused)Per class893 ILS≈ USD 319
Extension of a time limit, e.g. to reply to an office action (per mark, per month or part of a month)Per application86 ILS≈ USD 31
Keeping the registration
Renewal (every 10 years, first class included)Per application3,393 ILS≈ USD 1,210
Renewal: each additional classEach additional class2,864 ILS≈ USD 1,020
Late renewal surcharge within 6 months after expiry (per month or part of a month, on top of the renewal fee)Per application86 ILS≈ USD 31
Restoration within 6 months after removal (per class, plus the unpaid renewal fees)Per class1,317 ILS≈ USD 470
Other
Recording of an assignment, licence or change of name, address etc. (per mark)Per application372 ILS≈ USD 133
Search by the Office (per mark, per class)Per application759 ILS≈ USD 271

Source: Israel Patent Office (ILPO) Government Payment Service, Patents Counter - TradeMarks · current fees in force since 2026-01-01 · checked on 2026-10-07 · USD figures are approximate, converted at the Bank of China selling rate (spot; cash rate where no spot rate is published; the central bank's USD rate for currencies it does not quote); the official fee is the amount in the original currency

Official fees are as published by the office; the service fee is quoted by an agent after you submit, and you pay only after accepting the quote.

Need to register a trademark in Israel?

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Example: a direct application covering 3 classes pays ILS 1,904 + 2 × ILS 1,432 = ILS 4,768 at filing.

Other common official fees: expedited examination, ILS 893 per class; extending the deadline to answer an office action, ILS 86 per month (part months count as a full month); opposition, ILS 959 per class. Filing fees are not refunded if the application is refused or withdrawn.

Service fees are quoted by the agent after you submit the order; you pay only after accepting the quote.

Watch out

Rules specific to Israel and common refusals

These are the most common issues in Israeli examination, along with Israel-specific rules that are easy to overlook.

Pending similar applications by others can block yours

Israel's approach: when similar applications by different applicants are both pending, the ILPO will not accept both but notifies both parties. They can agree to coexist, subject to the ILPO's approval; if they cannot agree, a competing-applications procedure follows, in which each side files arguments and evidence and the Registrar decides which application proceeds. When searching before filing, check pending applications as well.

Goods wording: no class headings, no additions later

The ILPO does not accept most Nice class headings; if you use them, you will usually be asked to limit them to goods you use or intend to use, and incorrect classes or goods can lead to the whole application being cancelled. All classes and goods must be listed at filing; afterwards they can only be limited, not extended.

Advertising in Israel alone is not use

An interested party can request cancellation if there was no bona fide use in the 3 years before the request, including for only some of the goods. The Trade Marks Ordinance states that advertising in Israel alone (including advertisements in foreign publications circulating in Israel) is not bona fide use, unless special circumstances apply; actually sell or provide goods or services under the mark in Israel and keep evidence.

Figurative marks with descriptive words

Words that directly describe the nature or quality of the goods, or are customary in the trade, cannot be registered. ILPO guidance says descriptive words combined with a genuinely distinctive design are more likely to be registered, but protection then covers only that particular design. Since September 2023 the ILPO has assessed the distinctiveness of such figurative marks under the Common Practice (CP3) shared with the European Union Intellectual Property Network.

Religious symbols, portraits and other people's names

Signs identical or similar to symbols of purely religious significance cannot be registered; a mark containing a person's portrait needs that person's consent (for a deceased person, usually that of close relatives); and the Registrar can refuse a mark identical or similar to another person's name or trade name if it may mislead the public.

Get a trademark search report: can your mark be registered in Israel?

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After registration

Keeping the registration

Israeli registrations do not require periodic proof of use, but non-use can lead to cancellation, and a missed renewal leads to removal. The term runs for 10 years from the filing date and can be renewed indefinitely.

WhenWhat to doOfficial fee
Throughout the registrationUse the mark in good faith in Israel and keep evidence; with no use in the 3 years before a cancellation request, it can be cancelledNone
Before expiry, then every 10 yearsRenewal (the ILPO sends a reminder before expiry, but renewing on time remains your responsibility)ILS 3,393 for the first class, ILS 2,864 for each additional class
Within 6 months after expiryLate renewal with a surcharge; the registration is not removedRenewal fee plus ILS 86 per month (part months count as a full month)
Within 6 months after removalRequest restoration, granted where the Registrar considers it justILS 1,317 per class, plus the outstanding renewal fees
Any timeRecord an assignment or licence, or change the name, address or other detailsILS 372 per request

According to the ILPO, a registered mark can be used to ask Israeli customs to stop infringing goods entering Israel. E-commerce brand registries usually also require a registered or pending trademark.

FAQ

Trademark registration in Israel

How much does an Israeli trademark cost?

The filing fee is ILS 1,904 for the first class and ILS 1,432 for each additional class (2026 rates), paid in full at filing, with no separate registration fee: ILS 4,768 for 3 classes, for example. Service fees are quoted by the agent after you submit the order; you pay only after accepting the quote.

How long does trademark registration in Israel take?

The ILPO publishes no average time. Applications wait for first examination in filing-date order, the wait varies with the backlog, and the ILPO publishes monthly the filing dates now being examined; after acceptance, the mark is published in the Trademarks Journal for 3 months and registered if not opposed. With good reason (for example, if you find counterfeits), you can request expedited examination for ILS 893 per class; the ILPO decides whether to grant it.

Do foreign applicants need a local agent in Israel?

Applicants based abroad must have an address for correspondence in Israel or appoint an Israeli lawyer or patent attorney. If you appoint an agent, the agent's address is the address for service, and office actions, oppositions and other documents are sent there. For a Madrid designation of Israel, no agent is needed to file; you appoint one if a provisional refusal needs a response.

Can I add classes or change the mark after filing?

No. Classes and new goods or services cannot be added after filing, and the mark cannot be substantively amended (for example by adding words or figurative elements or changing colours); only typing errors can be corrected or the goods limited. Finalise the classes, goods and representation of the mark before filing.

Someone else has applied for a similar mark. Can I still register mine?

It depends on timing and status. If the other mark is already registered, your application will usually be refused for similarity; you can argue the case, limit the goods or obtain the owner's consent. If both applications are still pending, the ILPO notifies both parties, who can agree to coexist (subject to the ILPO's approval); otherwise a competing-applications procedure follows and the Registrar decides which application proceeds.

When can an Israeli trademark be cancelled for non-use?

An interested party can request cancellation if there was no bona fide use in the 3 years before the request, including for only some of the goods, unless the non-use was due to special circumstances in the trade and not to an intention to abandon the mark. Advertising in Israel alone does not count as use.

Other IP rights

Patents: under the Patents Law, 5727-1967, patents last 20 years from the filing date; Israel has been a PCT member since 1 June 1996, so PCT applications can enter the Israeli national phase.

Industrial designs: under the Designs Law, 5777-2017, in force since 7 August 2018, the ILPO examines designs on form and substance; protection lasts up to 25 years from the filing date, subject to renewal fees. Israel can also be designated through the Hague Agreement (since 3 January 2020).

Patent applications are handled through an affiliated patent agency.

Other countries and territories in the region

Jordan · Qatar

Downloads

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Order online · Israel trademark registration

Enter the mark, classes and applicant; an agent quotes after you submit. Once you accept the quote you pay online and can follow progress in your account.

Start your order (Israel selected) Get a trademark search report first

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