Under joint guidelines issued on 28 July 2026, the Intellectual Property Office of Singapore (IPOS) and the Infocomm Media Development Authority (IMDA) introduced a 72-hour notice-and-takedown standard for social media and e-commerce platforms handling deepfake infringement, voice cloning and AI-derived content based on protected works. The move places AIGC-related complaints more clearly within platform copyright governance and gives rights holders and intermediaries a more consistent timetable for notices, verification and removal.
The deadline is likely to push platforms to move copyright complaints out of ordinary customer-service queues and into auditable compliance workflows. Speed, however, should not replace evidentiary discipline: notices still need to identify the protected work, the location of the disputed content and the way AI was used to reproduce or transform it. Platforms should preserve records of review, removal and appeal, while watching for further detail on valid-notice requirements, platform scope and implementation.
